SELECTED WORK / 01

LEADING TIKTOK’S Holistic AD EXPERIENCE.

Ads Experience
+ AI

Product Design Lead, Ads Core · Jul 2024 – Present

One shared experience framework for how ads appear, behave, and evolve across Auction & Brand on TikTok & Pangle.

Three TikTok ad experiences using a shared framework

Context

Ad formats had grown independently across business pillars, creating fragmented experiences, unclear capability boundaries, and inconsistent implementation.

Defining AI Production

Defined the AI production workflow, quality standards, and experience metrics. Mobilized resources and partnered with engineering to shape the technical approach and drive implementation.

5%+

Advertiser value lift ·
personalization

2 → 30

Average available
formats

10%+

Peak CVR lift · single
format

From Experience Standards
to AI-Automated
Production.

A production workflow for real advertising requirements,
built from shared standards, components, and code.

Running Now

Supporting production requirements end to end.

3 ADS TEAMS +
4 COMPANY
PRODUCTS

Actively integrating the workflow.

  1. Idea
  2. Capability
    match
  3. Component assembly
    or generation
  4. Validation
  5. Code output
Shared advertising standards, format examples and reusable production components