Creator-turned Product Design Lead at TikTok. Product direction across AI & monetization, core foundations, and creator ecosystems.
LEADINGPRODUCT DESIGNWITH A CREATOR’SINSTINCT.
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SELECTED
WORK.
Shaping products.
Building shared foundations.
Leading TikTok’s holistic ad experience.
One shared experience framework for how ads appear, behave, and evolve across Auction & Brand on TikTok & Pangle.
- Advertiser Value Lift ·
Personalization - 5%+
- Average Available
Formats - 2 → 30
- Peak CVR Lift ·
Single Format - 10%+
Evolving TikTok’s core product foundations.
A holistic UX strategy across Feed, Profile, and Inbox, with matrix leadership of 8 designers.
- Peak Stay Duration Lift
- 0.3%+
- Business use cases
- 10+
- Business lines under required experience standards
- 9+
Defining interactive ads from 0→1.
Traditional ads stopped at product introduction. Defined new in-Feed experiences for decision support and trial.
- Advertiser
Value Lift - 3%+
- MVP Launch
- 6 weeks
- Peak Advertiser Value / CTR Lift
- 14% / 22%
Building TikTok’s creator ecosystem.
Founding designer for creator publishing and monetization; built the system from 0→1 and led a distributed U.S.–China design team.
- Paid to Creators
- $100M+
- Creators Paid
- 400K+
- TikTok Studio ·
Current DAU - 15M+
About / Art practice
STILL CREATING.
Firsthand creator experience shapes product decisions around creation, audience growth, and monetization.
Professional comic artist, 2009–2019.
Independent artist, ongoing.
Recognition
Portfolio Night Winner
The One Club, Beijing · 2019
Portfolio Night All Stars Silver
The One Club, New York City · 2019
Named inventor · 20+ patent filings.
Published Work
- Galactic Co-tenants
- Magic World in the Heaven
- Pursuit of Monster
- Supreme 5
- Troll
- Space ESP
Exhibition
Fancy Blue Stroke Solo Exhibition
Crossing Art Gallery, New York · 2019