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DEFINING PRODUCT STRATEGY FOR INTERACTIVE ADS FROM 0→1.
0→1 Product
Definition
Traditional ads stopped at product introduction. Defined new in-Feed experiences for decision support and trial.
AI Ads Agent
Grounded decision support, inside the ad.
3%+
Advertiser
Value Lift
6 Weeks
MVP Launch
Playable Ads
Product trial, without leaving Feed.
14%
Peak Advertiser
Value Lift
22%
Peak CTR Lift
